Indians drop hype video and new hashtag for 2020 season

Baseball season is right around the corner, which means it’s officially Hype Video Season.

The Cleveland Indians released a video that featured vignettes of the team interspersed with images of downtown Cleveland. Can you really claim to be the heart and soul of Cleveland without an extended shot of the Guardian statues? Of course not.

There is no official indication as to whether #RallyTogether is officially superseded by #OurTribe. To the author, however, it doesn’t make much sense for the Indians to kickoff their 2020 promotional season with #OurTribe unless it is slated to be the keystone of their digital marketing efforts.

The video hit the internet at 9:00 am initially, but was quickly pulled before being reposted. That may or may not be related to the following error:

Reactions to #OurTribe

Reactions to the news from Fans were generally positive. #RallyTogether is still connected to the 2016 and 2017 seasons for many fans. Calls increased during the previous two years to move on to a new motto. We came up with our own suggestion, but some kind of move felt inevitable.

How do you feel about the hype video and possible new tagline?