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A Taste of Things to Come

The news today is that the updated Let's Go Tribe logo (as well as all other SBN logos) is being revealed, but the bigger story is that this is the just the beginning of some exciting changes to the site platform.

Here's a message from Tyler Bleszinski, who is the founder and Editorial Director of SB Nation:

It’s with great pleasure that I unveil the first step in the next evolution of Let's Go Tribe. In the next month SB Nation will be undergoing a dramatic upgrade to our platform and our editorial process. There will be much more detail to come but for now, the new logo below is just a first taste of what is coming for Let's Go Tribe.

This is a small, but important sample of what is coming when our network undergoes its most exciting and radical transformation in the eight-year history of the company. A new visual identity here and across the network is only one step we are taking to unite our network of sites. United through individuality is the underlying theme of this project. You’ll notice that our team colors and the unique spirit of our individual community is maintained while making it clear to sports fans that each site is a part of the larger SB Nation network. We want everyone to know that they can find the same type of great writing, video and conversation that we offer here on all of our 300 plus sites. You can browse through all the new logos on a special page we put together at

Our commitment to passionately follow our sports will never end. It’s what makes SB Nation a special place and that will only be enhanced by these new changes. In the meantime we’re setting up additions to our store so you can be sporting the latest and greatest before it even launches. Welcome to our future.

When SBN United goes live, here's the logo that you'll see at Let's Go Tribe:


Expect more news on the new platform in the near future.